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Product Detail
Handbook of Services Marketing and Management
Iacobucci, D
Pricing & Availability
Available: 0
List Price:$110.00
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Book Information
Edition:
1st
Publisher:
Sage Publications, Inc
ISBN:
0-7619-1612-1 (0761916121)
ISBN-13:
978-0-7619-1612-3 (9780761916123)
Binding:
Softcover
Copyright:
1999
Publish Date:
11/99
Weight:
0.00 Lbs.
Pages:
536
Carton Quantity:
20
Subject Class:
BUS (Business)
Remarks:
Print on demand. If not in stock, allow additional time for processing
Return Policy:
Returns accepted up to 90 days provided no other recalls or return restrictions apply.
Table Of Contents:
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Contributing Authors:
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ProQuest Ebook Central:
Available in ProQuest Ebook Centralâ„¢
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Class Specifications
Abstract:
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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