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NOTICE: This is the ProQuest Ebook Central� format of this title.
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Handbook of Services Marketing and Management
Iacobucci, D
Pricing & Availability
Available: Yes*
This title does not qualify for any discount.
Other formats:
Softcover
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Book Information
Edition:
1st
Publisher:
Sage Publications, Inc
ISBN:
1-4129-7364-3 (1412973643)
ISBN-13:
978-1-4129-7364-9 (9781412973649)
Binding:
E E Book + ProQuest Ebook Central
Copyright:
1999
Publish Date:
11/99
Weight:
0.00 Lbs.
Carton Quantity:
18
Subject Class:
BUS (Business)
Return Policy:
Non-Returnable.
Table Of Contents:
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Class Specifications
Abstract:
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
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