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List Price:$71.95 |
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Edition: | 2nd |
Publisher: | Wiley-Blackwell |
ISBN: | 0-470-67272-2 (0470672722) |
ISBN-13: | 978-0-470-67272-3 (9780470672723) |
New Edition: | 1-119-90098-0 |
Old Edition: | 1-4051-5593-0 |
Format: | Textbook |
Binding: | Softcover |
Copyright: | 2013 |
Publish Date: | 12/12 |
Weight: | 1.34 Lbs. |
Pages: | 360 |
Carton Quantity: | 24 |
Subject Class: | PUB (Public Health) |
Remarks: | A New Edition of this title is due 10/25 |
Return Policy: | Returns accepted up to 12 months provided no other recalls or return restrictions apply. |
Table Of Contents: |
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Discipline: | Public Health | Subject Definition: | Health Communication; Communications Media | NLM Class: | WA 590 | LC Class: | R118 | Abstract: | This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative text. Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication. New case studies, examples, and updated glossary keep the work relevant and student-friendly. Provides effective strategies for healthcare organizations and individuals in communicating with patients. Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright. |
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