Product Detail

Asking Questions: The Definitive Guide to Questionnaire Design for Market Research, Political Polls, and Social and Health Questionnaires

Bradburn, Norman M.

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Book Information
Edition:	1st
Publisher:	Jossey-Bass Incorporated, Publishers
ISBN:	0-7879-7088-3 (0787970883)
ISBN-13:	978-0-7879-7088-8 (9780787970888)
New Edition:	1-119-15099-X
Binding:	Softcover
Copyright:	2004
Publish Date:	04/04
Weight:	1.17 Lbs.
Pages:	448
Carton Quantity:	14
Subject Class:	POL (Political Science)
Remarks:	A New Edition of this title is due 07/25
Return Policy:	Returns accepted up to 12 months provided no other recalls or return restrictions apply.
Table Of Contents:	View
ProQuest Ebook Central:	Available in ProQuest Ebook Central™ View

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Abstract:

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires--the most widely used method for collecting information about people s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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