Product Detail

NOTICE: This is the ProQuest Ebook Centralï¿½ format of this title. What is ProQuest Ebook Centralï¿½?

Other formats:

Softcover

All Formats

Asking Questions: The Definitive Guide to Questionnaire Design for Market Research, Political Polls, and Social and Health Questionnaires

Bradburn, Norman M.

Pricing & Availability
Available: Yes*
This title does not qualify for any discount.

Other formats:

Book Information
Edition:	1st
Publisher:	Jossey-Bass Incorporated, Publishers
ISBN:	1-119-21476-9 (1119214769)
ISBN-13:	978-1-119-21476-2 (9781119214762)
Binding:	E E Book + ProQuest Ebook Central
Copyright:	2004
Publish Date:	04/04
Weight:	0.00 Lbs.
Carton Quantity:	24
Subject Class:	POL (Political Science)
Remarks:	A New Edition of this title is due 07/25
Return Policy:	Non-Returnable.
Table Of Contents:	View

ProQuest Ebook Centralï¿½:	Please sign in to preview this title

Class Specifications

Abstract:

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires--the most widely used method for collecting information about people s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

* Subject to ProQuest Ebook Centralï¿½ availability

Follow Matthews Book Co. on: