Product Detail
Annual Editions: Marketing 2012/2013
Richardson, John
Pricing & Availability
Available: 0
List Price:$51.00
Book Information
Edition:
35th
Publisher:
McGraw-Hill Incorporated
ISBN:
0-07-352870-6 (0073528706)
ISBN-13:
978-0-07-352870-0 (9780073528700)
New Edition:
0-07-352876-5
Binding:
Softcover
Copyright:
2013
Publish Date:
03/12
Bookstore Series:
Annual Editions (
See all titles
)
Volume:
12/13
Weight:
0.00 Lbs.
Carton Quantity:
44
Subject Class:
BUS (Business)
Remarks:
A New Edition of this Title is Available
Return Policy:
Returns accepted up to 12 months provided no other recalls or return restrictions apply.
Table Of Contents:
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Class Specifications
Abstract:
The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. Visit www.mhhe.com/annualeditions for more details.
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