| Abstract: | Contemporary Sport Management, Fourth Edition, provides students with an overview of the sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. This thoroughly revised edition brings enhanced content to students with a full-color format and an integrated online study guide. The text also discusses the significance of sport as an international social institution. Students will learn the relevance of sociological, cultural, historical, political, psychological, and legal concepts to the management of sport; the necessary professional skills and attitudes of sport managers; and ways in which the globalization of sport continues to affect sport management professions. ... The updated and enhanced fourth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport. |
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