| Abstract: | Written in an engaging style by three experts in the field, this extensive overview offers insight into both the current thinking and some lesser researched topics in health communications. The text covers traditional areas of research, including provider-patient interaction, health organizations, social support and health, culture and health, health campaigns, and mass media. It also explores the key issues of new technologies, risk/crisis communication, and aging or end-of-life care environments. Real life cases illustrate concepts, and resources such as a glossary and discussion questions are included to reinforce learning. Throughout, the authors draw on a decade of experience at the local, state, national, and international levels to highlight current and significant advances in health communications. |
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